A profile · Colorado

MichaelMcCraw.

On the surface he can come off as arrogant. The devil’s advocate in every room.

Read only the surface and you’d think that’s ~~the whole story~~. It isn’t.

Michael McCraw in an editorial portrait, pink tulle collar and a gold leaf brooch against a dark backdrop — Photo: Void Studios

01 The story

He takes the other side on purpose. Push on an idea, see if it holds. Some people read that as arrogance, and he’s fine with that.

The people who stick around find out the rest. Deep down he wears his heart on his sleeve. What he wants most is to take care of the people around him, and to provide for all of them.

More of the story — in his own words. Questions people ask.

14A paid peer mentorship program at the Bannock Youth Foundation in Pocatello, Idaho.
16Graduated high school.
15–17Ran his own online reselling business.
NowFounder of McCrawAI, in Colorado.

02 What he’s building

Michael McCraw leaning on the open door of a convertible at night, city lights behind him — Photo: @nate._shots

Building McCrawAI.

He founded McCrawAI, a media and marketing firm, and runs it from Colorado. You can see the work at mccrawai.com.

At 13 he posted his own take on a meme he’d seen, on an old YouTube account. That one video reached 5.2M views, and sparked his interest in producing and creating content. His YouTube now is @micbriel.

03 Photographs

Michael McCraw in a camel coat beside a car at night — Photo: @nate._shots

Michael McCraw in a green suit on a rooftop at night — Photo: Imani

Michael McCraw in a cream suit in a leather armchair — Photo: Imani

Michael McCraw under a canopy of colourful paper umbrellas — Photo: Imani

Michael McCraw sitting in front of a reclining Buddha statue — Travel

04 Contact

Want to talk?

The easiest way to reach him is a call. Or find him on the profiles below.

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